EATíN PARK GUESTS CAN NOW CREATE THEIR OWN SMILEY COOKIES ONLINE
Eat'n Park announces today Smiley Cookies, the company's world-famous signature treat and long-time guest favorite, are getting personal. Smiley Cookie fans can now customize and create their very own Smiley Cookies online, at www.eatnpark.com, with more than 80 different color combination options for Smiley's face.
Guests can "paint" their dozen of Smiley Cookies on the company's website by clicking on a paint bucket and brush using a palette of 9 base colors and 9 face colors for Smiley, which gives guests more than 80 options. According to Kevin O'Connell, senior vice president of marketing, Eat'n Park Restaurants, more than 50,000 Smiley Cookies have been purchased online since the opportunity was made available to guests in April 2005.
The Smiley Cookies, which can be created online 24 hours a day, 7 days a week, are available for $6.99 per dozen plus shipping, made fresh daily and shipped anywhere in the U.S. within 48 hours of the time of purchase. To customize Smiley Cookies, visit www.eatnpark.com and click on the "Shop" option and "Create Your Smiley."
"Customization and product personalization has been a growing trend in retail," said O'Connell. "Because of the increasing popularity of our special edition Smiley Cookies across the country, we wanted to offer guests the opportunity to design their personal Smiley Cookies. They're perfect for supporting a favorite team, tailgating parties, business gifts, holidays, birthday parties and we've even had requests for weddings."