Eat'n Park (www.eatnpark.com) is introducing a new version of its classic "Place for Smiles" jingle, recorded by up and coming country singer Sarah Marince, a 17 year-old from Pittsburgh. The jingle is a fresh, local approach to the company's famous jingle, which was originally written and recorded in the summer of 1991.
"We wanted to reintroduce our famous our 'Place for Smiles' jingle with a fresh new sound," said Kevin O'Connell, senior vice president, marketing for Eat'n Park Restaurants. "We loved Sarah's voice. I think it will make people smile when they hear it."
To celebrate the release of the new recording, Eat'n Park will offer a downloadable Mp3 version of the jingle. As a bonus, Eat'n Park will also offer a free download of an original Sarah Marince song, "Just Look at Me," on the company's website (www.eatnpark.com/promo.asp).
According to O'Connell, in 2006, Eat'n Park offered American Idol (www.americanidol.com) fifth season runner-up Katherine McPhee a contract to record the jingle in 2006, but decided this year to try a more local approach. "We thought it was time to shift our focus to the great talent we have right here in Pittsburgh," said O'Connell.
Ms. Marince, who recently debuted her first album, "Somebody Like You," began singing when she was 13 years old and has spent the past several years opening for national country acts including Lonestar, Trisha Yearwood, Kellie Pickler, and Taylor Swift. She often sings the national anthem at Pittsburgh Penguin games. Two of her singles, "Just Look at Me" and "Big Time," play on local radio stations in southwestern Pennsylvania and northern West Virginia. The senior at Lincoln Park Performing Arts Charter School plans on attending Point Park University this fall.
The jingle, updated by singer/songwriter Bob Corbin, will launch alongside the company's new breakfast advertising campaign "Wake Up with a Smile." Corbin has written hits for pop and country artists, including the #1 country hits "Can't Keep a Good Man Down" and "Fire in the Night" for Alabama, as well as a number of commercial jingles for Pepsi® and Doritos®, among others.